About 6 years ago I suggested to some of my friends who owned restaurant businesses that they should leverage the power of how to get customers to sign up for email newsletter.
All my friends kind of looked at me as if I was crazy but because I knew the value of a website visitor and the value of a customers email in the long term if something were to happen to their website, their business or there would be like in this instance today with this pandemic you still have your customers email information whom you could contact them via email at any time by sending them discounts or new developments with your business.
This is how powerful the value of email subscribers are to any business, no matter what kind of business. The current value for an email subscriber toady has skyrocketed because there is not many people engaging person to person and instead they are shopping online, it is the reason many brick and mortar businesses have closed their doors.
Here we are six years later and majority of local businesses still have not considered getting customers subscribe to an email service and as a result many have closed their doors because of this pandemic situation. I suggested that they would offer the customers an incentive for signing up to their email newsletter.
It is the easiest and fastest way to get customers to provide their email information with you. Most people always want a discount, save money or get something for free, it is our nature. In other words offer email sign up incentives.
Sign Up for our Newsletter Wording Examples:
- Enter email below to get our best selling apple pie recipe plus get the latest updates
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Subscribe to our mailing list – Always have a call to action in your wording to get subscribers to opt in to your email list and/or newsletter.
If you have a restaurant business you could be giving them a free desert with their meal or offering a 10% discount on their purchases. In essence you are not loosing money if you know your business numbers. For example: Many businesses offset their discounts by raising the price by 10% of the cost of their product or you could split the difference and absorb the 5% off the price.
Basically you have to know your numbers for your business and what you can afford to give as an incentive. Most importantly you are getting your customers email information in exchange which is more valuable as a long term customer value.
Over a period of time you will continue to gather and track this data to figure out more accurately how much is your customer value. If you have a website or blog which is highly recommended way of promoting your business and even potentially getting more subscribers to your email list who are interested in staying in touch with you and your business. You can use this to also give your readers more offers and incentives to visit your business.
To get subscribers to your email list you need a reliable email autoresponder service that allows you to stay in touch with them and send them promotions or any events taking place with your business. Email autoresponder services like Aweber, MailChimp, GetResponse are a few you could to use to gather email subscriptions and customer emails.
I have personally used Aweber email autoresponder services for over 11 years and the main reason why is because I do affiliate marketing and Aweber is affiliate marketing friendly so you will never have problems with your affiliate business. Others are not so friendly and you might run into some challenges. Besides Aweber is a top notch service and great customer support which has been around since 1998.
Aweber also has a free subscription with a limit of 500 subscribers but can get you started right away if you are on a low budget and then upgrade to one of the other packages available. Their packages are very reasonable and a must have invaluable service for your business.
With Aweber it also offers Landing Pages that lets you create professional subscriber opt-in pages. Here are two examples of Landing Pages and what the Dashboard looks like to create and easily customize with drag and drop elements to suit your requirements.
This is my own experience with Aweber but ultimately it is up to you to decide which one is right for your business. If you are a local business I highly recommend you giving away something of value in exchange for their email like a “How To Training” – If your a hardware store maybe a training on how to install tiles or how to paint properly, how to install a fence or anything associated with your business that they would like to learn.
If you are a restaurant business you could offer a 10% discount or give away a free recipe of your apple pie or how to make one of your popular dishes. The idea is that they are getting something worth giving up their email. It’s not only how to get customers to sign up for email newsletter but when they do provide their email you should greet them with a warm message as the first message and continue to build a relationship by sending out an email at least once or twice a week.
You will have a very difficult time with how to get customers to sign up for email newsletter if you are not providing high quality value in their eyes. Put yourself in your customers shoes and ask yourself, Would you sign up for an email list if you were them ?
Ask your subscribers for feedback about your business, who better to ask about your business than your customers. They shop at your store and buy your products but why not leverage their suggestions or ideas that you could potentially implement into your business and increase sales. It’s a win win situation and if you do implement an idea they shared with you let them know and maybe provide them with a free meal for the family as a way of saying thank you. It also makes your customers feel more connected with you and your business because it says to them that you value their input and creates a long lasting relationship.
You could create contests and/or surveys to create email engagement. If you are doing paid marketing, Email Marketing provides the highest ROI for most businesses at $40 for every $1 spent. The reason why building a email list how important it is to build an email list for your business.
I am subscribe to many email lists in business, investing, blogging and marketing which means I receive many emails which I find relevant to my business and important for me to stay up to date with business and markets. The point of this is that being an email subscriber myself, your customers and readers want to hear about you and you’re business if you provide some kind of value to them.
On January 11th, 2021 I received this email and the reason I am sharing this with you is because it is why you need to own your control your own DATA in the event anything happens. When you have your email list of subscribers and customers regardless of what happens you can still communicate with them and potentially save your business or income from disappearing.
One thing which this illustration below displays is to make the UNSUBSCRIBE LINK readily available for people to opt out of your newsletter easily without having to search for it. It is the LAW and your account can be flagged and/or banned or removed. It is the most frustrating thing to hunt for the unsubscribe link which I have done several times when spammers email me and hide the unsubscribe link.
One important part of having an email list is how to keep your subscribers on your list and engaging is by providing high value that could lead them to take further actions like visiting your business more often and purchasing more products. Also limit your promotions to at least once a week so they don’t feel like you’re just pitching them or trying to sell them something all the time.
Based on 2018 data: Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing as pointed out by Neil Patel’s blog post “A Beginner’s Guide to Successful Email Marketing“.
Be creative and be yourself on how to get customers to sign up for email newsletter or your opt in forms. You could also include email opt in pop-ups that are mobile friendly. If using email autoresponders like Aweber, they offer options you could implement on your website or blog. The same applies to pop-up opt in forms as far as offering something of value to get your visitors to subscribe to your email list.
Your blog or website must have an email opt in form either on the sidebar or directly below your content in conjunction with your pop-up email form.
When engaging with your subscribers and emailing them do not implement hyped wording that could turn off your subscribers and as a result make them unsubscribe from your list. Email marketing could help you and your business get to the next level so treat it as an essential part of your business and enjoy the fruits of your labor.